GoDaddy’s small business clients now have an easier way to reach their customers.
The Scottsdale-based website domain company has started a new service called GoDaddy Email Marketing. It allows small business owners to communicate with their customers through e-mail while having a 24/7 support system, said Steven Aldrich, GoDaddy’s senior vice president of business applications.
The service comes on the heels of the GoDaddy’s acquisition last August of Mad Mimi e-mail marketing company. GoDaddy integrated Mad Mimi’s features into its Website Builder service, Aldrich said.
The e-mail marketing service has several components, including:
Customer contact information storage.
Most small businesses already collect customers’ e-mails when customers purchase online or sign up for newsletters, Aldrich said. Under GoDaddy’s Email Marketing service, that information is stored in the small business owner’s Website Builder account, he said. Thus, business owners can access it easily, rather than having to re-key their customers’ names when sending marketing e-mails, he said.
Easy-to-follow e-mail marketing templates.
In researching how small business owners feel about e-mail marketing efforts, GoDaddy found that while they consider them effective, many felt that they were too hard to do or too costly.
The new service is designed to be simple and easy to use, Aldrich said. Customers who already pay for GoDaddy’s Website Builder can use it for free for the first 100 contacts or 500 sent e-mails, he said. Upgrade packages start at $6.99 a month, he said.